In the mid 1980s, Americans were captivated by “MacGyver,” a TV show in which a secret agent was able to solve seemingly hopeless, life-threatening situations all by enlisting his scientific knowledge and common objects—think detonating an atomic bomb with a paper clip and duct tape. During the show’s heyday, and even years later, it was common to hear someone referred to as “MacGyver” when they came through in more mundane “dire” situations like fixing a broken zipper or finding tickets to a sold-out show; there were TV movies made from the series and a short-lived revival in 2016, and Saturday Night Live spoofed the show with character named MacGuber..  

This year, Evo has rolled out a new SKU called macgyver, billed as a versatile, multi-use mousse that supports style without stickiness or unwanted weight. Happi checked in with Meghann Reeves, head of marketing, who shared why the brand’s newest formulation is just as crafty as its namesake when it comes to hair styling, how Evo navigates the competitive hair care category and its plans for 2019.
 
HAPPI: So, what makes macgyver so different than other products in the market and even in evo's current roster? 
Meghann Reeves: Unlike the mousse you were using while macgyver was gracing your television during the 80’s, macgyver multi-use mousse supports your style without stickiness or un-wanted weight. The beauty of macgyver is the versatility. It can be used with or without heat, to mould, control, style or finish any look, hair type and texture. If you don’t like to use many styling products, this will become your go-to.
 
HAPPI: Are there specific ingredients that provide the level of performance and aesthetics this product offers? 
MR: It’s the unique combination of ingredients in macgyver that allow it to hydrate and condition, while giving just the right amount of hold and styling versatility. As with all of our products, we aim to use the best quality ingredients that are better for you and your hair. 
 
HAPPI: How competitive is the hair care sector these days, and how is Evo addressing this dynamic and challenging category?
MR:  The professional hair care industry is forever growing, which is something we welcome as it shows that people are willing to invest in quality, professional hair care. For us, Evo is and always will be about making products with integrity for salons, stylists and free-thinkers. We challenge, inspire and educate our community to be an honest and positive one; because we respect people and the planet—that’s what sets us apart.  
 
HAPPI: What can we expect from the brand in 2019? Can you tip your hand to any plans? 
MR: We have a lot of exciting things in the pipeline for 2019; the launch of our global brand campaign, an epic new styling product, a growing professional offering… it’s going to be a big one. So, stay tuned!